In this article we want to break down the difference between the expressions ‘plant-based’ and ‘vegan’ and give you some guidelines on which one you should be using for your business. However, first of all, be aware, both terms are often used interchangeably (even we do this sometimes!), which can lead to confusion.
So what is the big difference?
Whilst both terms should be describing food, which is only made out of plants, the meaning of the terms actually goes much deeper: Vegan and plant-based as terms do not share the same values.
Vegan itself stands for the ethical approach that sits behind this choice: supporting animal welfare and reducing the harm on the environment. Veganism is a way of living rather than a choice of diet and often also includes other lifestyle choices such as avoiding clothing made from animals.
The term plant-based has a ‘softer’ message: it implies that something is ‘based on plants’ or ‘made out of plants’. Whilst this seems like a clear message, there have been incidents in which the said product was not solely plant-based (but also contained eggs / dairy). Some consumers even say that they eat plant-based, but do include eggs and dairy in their diet occasionally. Additionally, this term should not be confused with vegetarian.
So which one should you use now?
Use vegan, if…
– Your products are fully vegan
– There is no possible cross-contamination (e.g. not cooked in the same oil as non-vegan food)
– The product has not been tested on animals (mostly for beauty & cleaning supplies)
– You want the world to know that you offer vegan food (the term ‘vegan’ works much better with search engines and is much clearer)
– You and your business are standing behind the ethical message of veganism
Use plant-based, if…
– Your products are fully vegan
– You want to highlight the health aspect of your dishes (plant-based is more associated with healthy, wholesome nutrition)
– Your focus is less on the ethical reasons for implementing vegan food (but more due to demand or health-related reasons)
– Your products might be cross-contaminated (however, it’s best to inform the consumer about this either way)
As with everything, a clear distinction and guideline is difficult. Choosing the right term to use does not only depend on the food you are offering and your businesses’ philosophy but also on your location and the audience you are targeting. Feel free to drop us a message to discuss what might be best for you & boost your vegan menu transformation!